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building a website

 

Planning is the first and most important step. To create a successful website we need to know about you/your business so that we understand your marketing objectives – what product(s) or services you wish to promote and who your target audience is.

Your objective needs to be clear and well defined. Planning information determines how the site will be built – what the site will look like, the number of pages required, what each page will contain, how the pages will behave, etc. It also helps to know what you don't want. The checklist below covers the kind of detail we need to build your website.

Building blocks for creating your personalised site. Your information needs to be in a digital format to be delivered over the internet. We can take your existing marketing materials and convert them into web-ready content (web assets: text, images, audio, video, database) or help you develop new content.

Your website will likely include:

• a style guide – CSS (cascading style sheets) are a set of rules that govern the visual aspects of how your content is displayed.

• a navigation shell – the website architecture that links together all the pages in your site.

• templates/model pages – a combination of CSS and Navigation shell ready to contain all the content you wish to publish online.

• HTML (coding language for delivering multimedia content online), PHP/Javascript (programing languages that provide functionality and possible integration of an online database, etc.)

• CMS (content management system: database) – ensures your existing content is up to date, and provides a means for collecting and integrating additional data via the website.

Web development checklist
Marketing and promotion - marketing objectives* - budget / timing / resources Planning - the objective - the design brief – visual style and functional delivery - passive or interactive pages - text and image content management - software requirements - determine search engine rating requirements - determine hosting requirements - determine documention, training and/or maintenance requirements	Design phase - design user interface and site architecture - develop CSS and navigation shell - design/develop web assets Building phase - develop scripts/database - build site architecture - build web templates - upload/test database content - install content Delivery - upload and test website

* If you are developing a commercial website to promote a product or service you should definately review your business plan in terms of internet marketing and promotion. Contact your local chamber of commerce or an employment/training centre to find out if there are courses available or other assistance schemes to help you develop your business plan.DAT can also offer guidance in web marketing and promotion.